Huru, a pioneering homegrown fintech company licensed by the Central Bank of the UAE, has officially entered the UAE banking market with a mission to serve the nation’s unbanked and underbanked populations. Launched in 2025, Huru offers an innovative one-stop financial management platform that provides users with instant zero-balance IBAN accounts, accessible using only a valid Emirates ID. Users benefit from a digital and physical Visa ATM card, enabling salary deposits, free local and international transfers, bill payments, and savings tools designed to help retain and grow earnings without the burden of minimum balances or hidden fees. This approach directly addresses long-standing gaps in financial inclusion and aims to reduce the reliance on traditional payroll cards and cash-based transactions in the UAE.
Beyond consumer convenience, Huru introduces practical solutions for employers by facilitating direct salary payments to employee IBAN accounts, adhering to wage protection regulations while enhancing financial flexibility for workers. The platform’s user-centric design targets the core workforce of the UAE, focusing on transparency and ease of onboarding. Looking ahead, Huru plans to add tailored loan products specifically crafted for those historically excluded from formal credit systems, along with affordable medical partnerships that offer discounted healthcare consultations and free community health check-ups. These forthcoming features reflect Huru’s commitment to evolving from a digital wallet into a comprehensive financial ecosystem that supports everyday resilience for workers in the UAE.
Huru’s emergence is aligned with the UAE’s broader fintech growth trajectory, where regulatory support and technological innovation continue to drive financial services transformation. Positioned amid a thriving fintech ecosystem expected to reach substantial market valuations in the coming years, Huru represents a new kind of bank built locally for local needs, blending regulatory compliance with technology to enhance access and opportunity. Its launch is a significant step toward the UAE’s goal of expanding financial inclusion, supporting the nation’s diverse and dynamic workforce with more transparent, affordable, and accessible banking solutions.
“Your donation helps us cover global events, ensuring everyone stays informed.”
(Source: Zawya | Tbreak.com | Mordor Intelligence)
