Since its inception, Spotify has continuously evolved, expanding its offerings beyond just music. From podcasts to audiobooks, and even merchandise, the platform has become a one-stop-shop for all things audio. Now, in its latest move, Spotify is testing the waters of e-learning.
In a recent in-app experiment in the United Kingdom, Spotify is offering subscribers the opportunity to take e-learning classes. Partnering with e-learning brands like PlayVirtuoso, Thinkific, BBC Maestro, and Skillshare, Spotify is offering classes in four categories: get creative, living healthy, learn business, and make music. While the feature is still in its experimental phase, any subscriber in the UK can access two classes for free, regardless of their subscription tier.
The move into e-learning feels like a natural progression for Spotify, especially considering its roots in music. However, this is one of the most significant changes the platform has made in terms of new features since a notable reduction in headcount at the end of 2023. Despite this, Spotify CEO Daniel Elk emphasized the company’s focus on funding growth opportunities. It appears that e-learning courses could be one of these opportunities.
As of now, Spotify has not announced whether these courses will be locked under a premium tier in the future. However, the platform is clearly using this limited rollout in the UK as a test. If successful, we could see this feature expand to other regions, offering more users the chance to take advantage of these educational offerings.
In addition to e-learning, Spotify users are still eagerly awaiting the rollout of Spotify Hi-Fi, a premium audio tier announced in 2021. This would bring Spotify’s music streaming quality in line with competitors like Apple Music and Amazon Music, which already offer high-quality audio at no extra cost.
Overall, Spotify’s foray into e-learning marks an exciting new chapter for the platform, showcasing its commitment to innovation and growth beyond music streaming.
(Source: TechCrunch | TechRadar | The Street | Mashable)
