Estimated read time 2 min read

New Balance powers up WNBA partnership

In a move that’s as bold as it is timely, New Balance has inked a multiyear deal with the WNBA, further propelling the momentum behind [more…]

Estimated read time 3 min read

United Pickleball Association strikes deal to bring PPA Tour and Major League Pickleball to India

Pickleball, the sport that’s been steadily gaining popularity across the globe, is now setting its sights on a new horizon: India. In a groundbreaking move, [more…]