In a world where deals mix football, billionaires, and royal intrigue, the Saudi Public Investment Fund (PIF) is circling around sports-streaming giant DAZN, possibly looking to splash a cool $1 billion for a minority stake. It’s not just about streaming games; it’s about power plays on the global football stage. With DAZN as a key broadcaster for Europe’s biggest leagues—Serie A, LaLiga, Bundesliga, and Ligue 1—a Saudi buy-in would up the ante in sports influence.
Let’s not forget, the PIF is already playing in the big leagues, owning Newcastle United and making waves in Saudi Arabia’s Pro League, home to none other than Cristiano Ronaldo. But this potential investment in DAZN would mark a first for the fund’s dive into streaming. The PIF’s $1 billion, if it goes through, would buy around a 10% slice of the company.
For DAZN, the timing couldn’t be better. The streamer is flying high after boosting revenues by 41% in 2022, raking in $2.1 billion. However, despite the gains, it’s still grappling with losses thanks to pricey rights for sports content. Maybe a Saudi deal could bring the momentum they need? Who knows—but as usual, both sides are keeping their lips sealed.
(Source: SportsPro Media | Gulf Business)
