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A growing movement is calling on Americans to hit pause on spending this today in a show of economic resistance against what organizers see as corporate and political overreach. The People’s Union USA, a grassroots activist group, is urging consumers to refrain from purchases for 24 hours—an initiative they’re calling an “economic blackout.” The aim is to highlight the financial influence wielded by billionaires, large corporations, and both major political parties over everyday Americans. The movement has gained traction online, sparking discussions about the potential impact of consumer-led action.
The group, founded by meditation teacher John Schwarz, insists it is not aligned with any political party but instead represents ordinary people frustrated with corporate dominance. Organizers are also planning targeted boycotts against major companies, including Amazon and Walmart, encouraging shoppers to redirect their dollars toward small businesses when possible. While The People’s Union has not responded to media inquiries, its website outlines an ambitious vision for shifting economic power away from conglomerates and toward local communities.
Beyond this single-day effort, similar boycotts are unfolding on multiple fronts. Some faith-based leaders are rallying against retailers scaling back diversity, equity, and inclusion (DEI) initiatives, with calls to avoid shopping at Target during Lent. Meanwhile, civil rights leader Rev. Al Sharpton is spearheading a broader movement to hold corporations accountable for retreating from DEI commitments. These boycotts, fueled by concerns over economic justice and corporate responsibility, highlight a growing willingness among activists to challenge businesses on social and political grounds.
Experts remain divided on the effectiveness of such economic protests. While some argue that a single day of reduced consumer spending won’t significantly impact corporate bottom lines, others believe collective action can send a strong message. History offers mixed results—while some boycotts, like those against Bud Light and Target, have led to noticeable shifts, others have had only temporary effects. Whether Friday’s blackout translates into lasting change remains to be seen, but for many participants, the goal is clear: to remind corporations and policymakers that consumers still have power.
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