Tom Brady is making headlines in the business world with the merger of his health and nutrition company, TB12, and his apparel company, Brady, with the renowned training brand Nobull. As part of this groundbreaking deal, Brady will become the second-largest shareholder in Nobull, following BodyArmor founder Mike Repole, who acquired the company last year. The specific terms of the deal have not been disclosed to the public.
Nobull, founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer, has rapidly grown into a prominent brand in the athletic footwear and apparel industry. Based in Boston, the company operates across the United States, the United Kingdom, and China, with approximately 100 employees. Nobull primarily sells its products through online channels.
The merger with TB12 and Brady aims to propel Nobull into a comprehensive wellness company, expanding its reach beyond footwear and apparel into the realm of nutrition and holistic health. Mike Repole expressed his enthusiasm for the partnership, stating, “I wanted to do something really big. I think Nobull has a chance here to be this epic historic brand—playing in a space of health and wellness, through sneakers, apparel, nutrition mentality, and really helping people with adversity, resilience, grit.”
Repole, known for his success in building beverage brands, including the sale of BodyArmor to Coca-Cola for $5.6 billion in 2021, is determined to elevate Nobull into a billion-dollar powerhouse with Brady’s support.
Brady, who has retired from professional football and is looking forward to the upcoming Super Bowl, sees this merger as an opportunity to continue his brand’s impact. He stated, “I thought it was the best opportunity for myself and the brands that I’ve been a part of to make a difference.”
The deal encompasses the integration of footwear, apparel, and nutrition products previously associated with the TB12 and Brady brands. Notably, Brady’s previous endorsement deal with Under Armour has concluded, marking a new chapter in his business ventures.
The collaboration between Brady and Repole is rooted in shared values and a common vision for success. Repole highlighted their alignment, saying, “We found that even though we go about things a little differently, we get to the same place and we have the same core values. Winning with others is important. Having success with others, making ourselves better versions of ourselves, pushing our teammates, challenging our teammates to be better is very important to us.”
With this merger, Tom Brady and Nobull are set to redefine the boundaries of athletic performance, health, and wellness, aiming to inspire individuals to reach their full potential.
(Source: Front Office Sports | USA Today | NBC)
