The bustling halls of the Malaysia International Trade and Exhibition Center (MITEC) were alive with the sights, sounds, and aromas of an industry on the rise as the 20th Malaysia International Halal Showcase (MIHAS) opened its doors. With over 1,000 exhibitors from 44 countries—including Japan, Singapore, and Taiwan—the event, hosted by the Malaysian Ministry of Investment, Trade, and Industry, has evolved into a global nexus for halal innovation. The energy was palpable as traders and innovators from around the world convened to shape the future of a market that is gaining momentum in both size and significance.
Hsiao Chung-wei, a Taiwan-based winter melon tea brick seller, had a story to tell that echoed the determination of many small businesses attending MIHAS. “In 2016, we made a decision that would change everything—we applied for Halal certification,” he said, his eyes lighting up as he recounted the arduous process. “The entire factory was almost mobilized, with our team attending Muslim regulation classes to ensure we met every standard.” Hsiao emphasized that for non-Muslim companies, the journey to certification is filled with meticulous attention to detail, from production line disinfecting protocols to ingredient scrutiny.
For Tu Shu-ching, a manufacturer of premium tea oil, the Halal certification holds the key to unlocking the potential of Taiwan’s products in a growing global market. “It’s more than just a label—it’s a bridge,” he explained. “Taiwan is pushing quality goods into international markets, and Halal certification is the gateway to reaching the Muslim consumer base.” His optimism reflects Taiwan’s broader economic strategy, including the New Southbound Policy, which places a focus on connecting with Muslim markets in countries like Malaysia and Indonesia.
In the broader context, MIHAS is more than just a trade show; it’s a reflection of Malaysia’s central role in the halal economy, a country where over 60% of the population is Muslim. As the showcase continues, it’s clear that MIHAS is not just about business transactions—it’s about creating pathways for trust and cultural understanding in a global market.
MIHAS 2024 will take place in two stages—first at the Malaysia International Trade and Exhibition Centre from September 17 to 20, followed by a second event at the Dubai World Trade Centre from November 18 to 20.
(Source: Taiwan News | China Daily)
