Taylor Swift fans have a reason to rejoice as her highly anticipated concert film, “Eras Tour,” is set to debut exclusively on Disney+ on March 15. Disney CEO Bob Iger made the announcement during the company’s recent earnings call, revealing that the film will be available as part of the streaming service’s subscription package.
Dubbed “Taylor’s Version,” this exclusive release promises to feature the concert in its entirety, along with five additional songs not included in the original theatrical or digital release, including the hit track “Cardigan.”
Iger praised Swift as a “creative genius” and “a true cultural phenomenon,” highlighting her immense talent and impact on the music industry. The financial details of the licensing deal were not disclosed, but it’s likely that Disney faced stiff competition for the rights to Swift’s latest filmed concert, given the massive success of her tour.
Swift has previously collaborated with Apple Music, Netflix, and now Disney to bring her concerts and documentary projects to a wider audience. Last year, she surprised fans by announcing a partnership with AMC theaters to release a concert film, which opened to over $92 million in ticket sales during its domestic opening weekend, making it the second-highest debut for a film released in October.
The excitement surrounding the film extended beyond the theaters, with movie theaters offering specialty popcorn buckets, boutique cocktails, and friendship bracelet-making tables, replicating the experience of attending Swift’s live concerts.
In total, Swift’s concert film grossed over $180 million at the domestic box office and surpassed $261.6 million worldwide, breaking the global record previously held by Michael Jackson’s concert documentary “This Is It” in 2009.
After its successful theatrical run, the concert film became available for on-demand viewing on Dec. 13, coinciding with Swift’s 34th birthday. It was offered for rental at $19.89, a nod to the year of her birth. While there is no data available yet on the revenue generated from digital rentals, the film’s popularity suggests strong demand among fans eager to relive Swift’s electrifying performances.
(Source: Deadline | Variety | Rolling Stone)
