Disney+ in Canada is taking steps to prevent password sharing among its subscribers starting November 1. Similar to Netflix’s recent restrictions in the United States, Disney+ will now limit sharing to within the same household, with potential consequences for violations, including service limitations or termination. This is part of a broader trend among streaming services to crack down on password sharing.
Disney CEO Bob Iger has hinted at addressing password sharing as part of efforts to make the company’s streaming services more profitable. He mentioned plans to update subscriber agreements later in the year with sharing policies and implement monetization strategies by 2024, though the work may extend beyond that calendar year.
Disney+ on Sunday didn’t release any statement regarding any potential changes in the U.S. concerning password sharing. However, analysts anticipate that more streaming services may follow suit in cracking down on password sharing.
Starting October 12, U.S. Disney+ subscribers will experience several changes. The ad-free version of Disney+ will see its monthly cost increase from $10.99 to $13.99. Additionally, various bundle offerings that incorporate Disney, Hulu, and ESPN+ content will also undergo price adjustments.
The new shared account restrictions in Canada will start on November 1, with plans to expand to the U.S. and other global markets in 2024. These restrictions prohibit subscription sharing outside of the household, including password sharing. However, there may be some exceptions based on service tiers, suggesting the possibility of paying for additional viewers beyond the household. Disney+ reserves the right to analyze account usage and take actions, including limiting or terminating access, for violations of these terms.
This move by Disney follows a similar crackdown by Netflix in several countries, requiring primary account holders to specify their household location to prevent unauthorized sharing.
(Source: Etan Vlessing | The Hollywood Reporter | Bailey Schulz | USA Today)
