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Maserati has decided to halt its plans for an all-electric MC20 Folgore, citing limited demand for battery-powered supercars among its customer base. The luxury brand, owned by Stellantis, had originally planned to launch the electric version this year but has now shifted its focus based on market research. According to a Maserati spokesperson, MC20 buyers still favor high-performance petrol engines and are hesitant to transition to battery-electric vehicles (BEVs) in the near future. Despite the broader automotive industry’s push toward electrification, Maserati has opted to align with the preferences of its clientele.
The move comes as the brand faces significant challenges, with sales plummeting from 26,600 units in 2023 to just 11,300 last year, resulting in an operating loss of 260 million euros ($284 million). While competitors like Ferrari and Lamborghini are gradually entering the EV market—Ferrari is set to debut its first electric car in October, while Lamborghini plans its release in 2029—Maserati remains cautious in its electrification strategy. The brand continues to offer electric variants of the GranTurismo, GranCabrio, and Grecale SUV but is reassessing its broader business strategy under Stellantis’ leadership.
Aside from the upcoming GT2 Stradale, a track-inspired version of the MC20 expected in the first quarter, Maserati has no immediate plans for new model launches. Stellantis is currently reviewing the luxury marque’s business roadmap, following a temporary pause in its expansion strategy last year. While the industry moves towards a future dominated by electrification, Maserati’s decision suggests a more measured approach, balancing innovation with consumer demand.
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(Source: Car and Driver | Motor1.com)
