In a strategic move aimed at bolstering its global presence, ITA Group has announced the establishment of its Australia office through the acquisition of Sydney-based Performance Incentives. This expansion marks a significant milestone for ITA Group, reinforcing its commitment to delivering culturally relevant and locally managed engagement solutions to clients in Australia and New Zealand.
The acquisition of Performance Incentives not only supports ITA Group’s global growth goals but also enhances its ability to provide tailored solutions that inspire and motivate employees, channel partners, and customers in the region. With the establishment of ITA Group’s Australia office, clients can expect a wide range of engagement solutions, including events, incentives, recognition, loyalty programs, research, and learning solutions.
Brent Vander Waal, President and CEO of ITA Group, expressed his enthusiasm for the acquisition, stating, “When looking to grow, culture is at the top of our list, and we are proud to add a culturally aligned organization like Performance Incentives to the ITA Group community of companies.” He further emphasized ITA Group’s commitment to sustainable growth and its dedication to inspiring engagement in Australia and New Zealand.
Since 2022, ITA Group’s global expansions have resulted in a 556% increase in the number of participants served. The addition of the Australia office is expected to further enhance the company’s global perspective on engagement programs, offering informed cultural insights and sensitivity that resonate with local audiences.
The integration of Performance Incentives into ITA Group brings together the expertise and experience of both entities, strengthening ITA Group’s position in the region. Clients can expect enhanced global technology, communications, and award capabilities, as well as access to a strong network of Australian support partners.
According to Vander Waal, “This is a natural evolution in our strategy, and the next step on our path to continued growth. Any decision that helps us serve our clients better and positively impacts our team is a win.”
(Source: Business Wire | Morning Star)
