Xiaomi is stepping up its game in the smartphone arena with the launch of its latest flagship, the Xiaomi 14 Ultra. This new addition to the Xiaomi 14 series is all set to compete with the big players like Apple and Huawei in the high-end market segment.
With a starting price of 6,499 yuan (US$903), the Xiaomi 14 Ultra offers a compelling option for consumers looking for top-notch features without breaking the bank. In comparison, the iPhone 15 starts at 5,999 yuan, while the iPhone 15 Pro comes in at a hefty 7,999 yuan.
Pre-orders for the Xiaomi 14 Ultra are already underway, and the phone will officially hit the shelves on February 27, coinciding with this year’s Mobile World Congress (MWC) in Barcelona, Spain. The timing couldn’t be better, as the high-end smartphone market is heating up with Huawei’s recent entry into the scene with its 5G-capable Mate 60 Pro.
One of the standout features of the Xiaomi 14 Ultra is its camera setup, which the company has been promoting heavily. Following a partnership with Leica in 2022, Xiaomi has positioned itself as a leader in mobile imaging. The Xiaomi 14 Ultra boasts a main camera with a large one-inch sensor and a variable aperture, promising stunning photography capabilities.
Under the hood, the Xiaomi 14 Ultra is powered by Qualcomm’s Snapdragon 8 Gen 3 chipset and runs on Xiaomi’s HyperOS operating system, ensuring smooth performance and a seamless user experience.
In addition to the Xiaomi 14 Ultra, Xiaomi has also launched a range of other products, including the 6s Pro 12.4 tablet, the Redmi Book Pro 2024 laptop, and the Remi Monitor G Pro 27. These new offerings demonstrate Xiaomi’s commitment to providing a comprehensive ecosystem of devices for its users.
Despite its ambitions, Xiaomi has remained in third place globally for smartphone sales, trailing behind Apple and Samsung. However, with initiatives like the new Xiaomi 14 Ultra and the completion of its smart factory in Beijing, which is capable of producing over 10 million phones per year, Xiaomi is certainly making strides towards achieving its goal of becoming the world’s biggest smartphone maker.
While Xiaomi’s stock price closed slightly lower in Hong Kong on Friday, the company’s future looks promising as it continues to innovate and expand its product lineup.
(Source: The Verge | SCMP | Engadget)
