StubHub’s NBA preview reveals a remarkable 60% surge in ticket sales for the upcoming 2023-2024 season

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The eagerly awaited NBA season for 2023-2024 promises to be a thrilling and transformative journey for basketball enthusiasts worldwide. As teams gear up, new talent emerges, and established superstars chase glory, fans can anticipate an electrifying season filled with fierce competition, unexpected twists, and, above all, a celebration of the sport’s enduring spirit.

As the NBA season approaches, StubHub reports a nearly 60% increase in ticket sales compared to the previous year. The Los Angeles Lakers have regained their position as the most sought-after team. This data is part of StubHub’s annual NBA preview, which offers projections for the upcoming season based on extensive historical data. The season commences on October 24.

StubHub’s spokesperson, Adam Budelli, notes a robust increase in demand across all NBA teams, with a significant surge in international interest. Fans from 92 countries, up from 68 last season, are attending North American games, with international sales expected to rise by 120% compared to the previous season. Prominent countries attending NBA games include Australia, the United Kingdom, and Brazil.

Budelli attributes this growth to increased cross-border travel for live events, particularly post-pandemic. Furthermore, the NBA’s global appeal, featuring international stars like Nikola Jokić, Giannis Antetokounmpo, and Victor Wembanyama, will likely play a significant role in upcoming media rights negotiations for the league.

StubHub’s spokesperson, Adam Budelli, highlights the Los Angeles Lakers, led by LeBron James and Anthony Davis, as a consistent top team in their projections since 2017. Notably absent from the list is the reigning NBA champion, the Denver Nuggets, although StubHub anticipates their popularity to rise during the season.

Furthermore, Budelli mentions a significant boost in ticket sales following Damian Lillard’s trade to the Milwaukee Bucks, making the team’s home opener the most anticipated game of the season. This trade is seen as a significant factor driving the Bucks up the rankings, six spots higher than the previous year.

The Golden State Warriors, with the addition of star guard Chris Paul, boast the highest average ticket prices for their away games. Additionally, the New York Knicks are expected to host five of the top 10 most popular games, closely trailing the Lakers, with an 80% increase in sales compared to the previous season.

Budelli emphasizes that these projections are subject to change, and StubHub eagerly awaits the evolution of teams and players throughout the season. He acknowledges the potential for new stars, rookies, and evolving trends to impact the rankings.

(Source: NBC)

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