Intel unveils Gaudi3 AI chip and core ultra processors to challenge Nvidia’s dominance

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Intel, a key player in the semiconductor industry, made significant announcements on Thursday, introducing cutting-edge technologies to compete in the thriving artificial intelligence (AI) market. Among the highlights are the Gaudi3 AI chip, set to launch next year, and the Core Ultra processors designed for Windows laptops and PCs. These developments are part of Intel’s strategic move to challenge the dominance of Nvidia in the AI space, where the latter’s GPUs have been the preferred choice for powerful AI models.

Intel’s Gaudi3, a dedicated AI chip for generative AI software, is poised to enter the market and compete directly with Nvidia’s H100, a popular choice for companies deploying large-scale AI applications. This move reflects the growing demand for efficient AI processing capabilities and signals Intel’s intent to attract AI companies away from Nvidia’s stronghold. The competition is expected to intensify further with AMD’s upcoming MI300X, set to be available to customers in 2024.

Intel has been investing in the development of Gaudi chips since 2019 when it acquired chip developer Habana Labs. During the launch event in New York, Intel CEO Pat Gelsinger emphasized the excitement around generative AI, naming it the star of 2023. Gelsinger believes that the AI PC will take center stage in the coming year, with the newly announced Core Ultra processors playing a pivotal role.

The Core Ultra processors, designed for Windows laptops and PCs, are equipped with a specialized AI component known as a Neural Processing Unit (NPU). While not as powerful as Nvidia GPUs for running large AI models offline, these chips excel at handling smaller tasks. Intel’s 7-nanometer chip manufacturing process, known for its efficiency, underlines the company’s commitment to staying competitive in the evolving semiconductor landscape.

Intel’s Core Ultra chips not only cater to AI demands but also enhance gaming experiences. The added graphics capabilities contribute to a more than 40% improvement in performance for programs like Adobe Premiere. This aligns with Intel’s goal of meeting the increasing demand for powerful processors in gaming and content creation.

Intel also introduced its fifth-generation Xeon server chips, targeting large organizations and cloud companies. These processors play a crucial role in powering servers used for training and deploying generative AI models. The emphasis on inferencing, a less power-hungry aspect of AI deployment, showcases Intel’s commitment to meeting diverse AI requirements.

Intel’s latest announcements underscore its determination to challenge Nvidia’s dominance in the AI market. With the Gaudi3 AI chip, Core Ultra processors, and fifth-generation Xeon processors, Intel is positioning itself as a formidable competitor in the rapidly evolving landscape of AI and semiconductor technology. As the battle for market share intensifies, the coming year promises to be pivotal in shaping the future of AI processing power.

(Source: Intel Press Release | CNBC | CNET)

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